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Employer Alerts and Career Advice / As A Senior Adult How Do I Promote Myself On LinkedIn Without Bragging? Use An Upbeat Style And Focus On The Positives.

As A Senior Adult How Do I Promote Myself On LinkedIn Without Bragging? Use An Upbeat Style And Focus On The Positives.

January 25, 2022

Older Female Worker by Joyce Feustel

Many people, especially those looking to get hired in the 50+ age group, find it difficult to write about their accomplishments and the ways they make a positive impact in the world.

As a LinkedIn coach and tutor for nearly 10 years, I’ve encountered this situation on many occasions.

Yet, it is difficult for a senior adult worker 50+ to land a new job or grow your business if you don’t promote yourself on sites like LinkedIn.

To me, the key to talking yourself up without coming across as bragging is to use an upbeat style and focus on the positive experiences that others have had when working with you or using your services.

Here are a few tips that I’ve offered to people looking to use LinkedIn to enhance their professional credibility:

  • In the LinkedIn About section, avoid starting every sentence with the word “I.” Be sure to use the word “you” more often than you use the word “I.”
  • Ask questions of the reader related to the challenges they may be having that you can address. Then share a short story of how you addressed that particular challenge.
  • Include one or two short testimonials at the end of your About section. It’s very powerful to read a heartfelt sentence or two of appreciation that other people share about you and how you helped them.
  • In the title field of your positions in the Experience section, expand on the official title you had at the job. You have up to 100 characters for this field, so be specific about the roles you held in that job beyond your official job title.
  • When posting on LinkedIn, reference others and how they have contributed to the success that you have achieved.
  • When commenting on another’s posts, share your point of view about the topic and find ways to add value to the reader.

By applying these tips and coming from a place of appreciation and positivity, senior adults 50+ can successfully promote themselves on LinkedIn without coming across in an annoying manner.

Joyce Feustel
Joyce Feustel has been active on LinkedIn since 2008. In 2010 she founded Boomers’ Social Media Tutor. She went full-time with her business in March 2013 after retiring from a 17-year career in sales. Through her tutoring and training services, she helps business professionals and job seekers use social media more effectively and productively, especially LinkedIn and Facebook. Connect with Joyce on LinkedIn.
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