What Strategies Can Companies Use To Attract Senior Adults Back To The Workplace?
March 10, 2022
by Michael Yublosky
Late last month I receive an email from Training Magazine. It contained a link to download their infographic entitled “6 Strategies to Attract and Retain Employees During the Great Resignation.”
There are currently more than 11 million job openings available in this country over the recent surge in hiring data. Some of the suggestions made in the infographic can be used to specifically target those millions of retired senior adults 50+. Those qualified older workers can help fill the shortages.
You’ll have to register on the site to download the image. I’ll review four of the top strategies for you here.
Shift Your Leadership Styles
to accommodate the new virtual workforce is one of the strategies that aptly apply to senior adult workers. Remote jobs require greater responsibility, motivation and a history of self-achievement since workers needs less oversight and direction.
This description sounds like a real fit with experienced older workers since they most often already possess a history of strategic thinking, time-management as well as interpersonal communications skills.
Diversity, Equitable and Inclusive (DEI)
environments help retain workers. The graphic notes that a recent study reported that 44% of potential employees turned down offers due to a lack of a company’s DEI efforts.
Senior adult workers add to diversity and provide mentorship to younger workers through their life and work experiences. In turn offering flexible hours can be an incentive for them to join your organization.
Focus on Well Being
this appeals to both younger and older workers. Safety during COVID was a paramount concern to senior adults. Address these concerns and take action to integrate them into the workplace.
Senior adults are seeking a work-life balance. Younger workers can benefit from this human-centered philosophy.
Broaden Your Sources of Candidates
Consider looking beyond your immediate geographic area for new workers to increase your diversity. This is especially true if you offer virtual workplaces. You will need to sharpen your virtual networking and recruiting skills.
Companies and organizations start today by registering and posting your positions for experienced senior adult workers.